中国零售业研究—沃尔玛案例分析

Chapter 1 Basic Concept and Status Quo of Chinese Retailing Market 9-18
    1.1 The Definition of Retailing 9-11
    1.2 The Reasons of Selecting Retailing as the Topic 11-18
        1.2.1 The Importance of Retailing in One Economy 11
        1.2.2 The Introduction of the Retailing Industry in China 11-14
        1.2.3 Challenge and Opportunity from Foreign-based Retailers 14-17
        1.2.4 The Reasons of Selecting Wal-Mart as the Company for Case Study on Retailing 17-21
Chapter 2 The Analysis of Reasons Underlying the Success of Wal-Mart 18-62
    2.1 The Introduction of Wal-Mart 18-20
    2.2 Strategic Management of Wal-Mart 20-42
        2.2.1 Small Town Strategy: Avoid the Fierce Competition in the Big Cities 21-24
        2.2.2 Everyday Low Price: Using Discounted Price to Attract and Serve Customers 24-28
        2.2.3 The Corporate Culture of Wal-Mart 28-44
    2.3 Advanced Logistics and Information System in Wal-Mart 42-60
        2.3.1 Logistics Management in Wal-Mart 44-50
        2.3.2 IT System Management in Wal-Mart 50-56
        2.3.3 Supply Chain Management in Wal-Mart 56-64
    2.4 Wal-Mart's Future 60-63
Chapter 3 The Analysis of Chinese Retailing 62-85
    3.1 Weakness of and Threat for Chinese Retailing Industry 63-75
        3.1.1 Weakness of Chinese Retailing Industry 64-73
        3.1.2 The Threat Opposing Before Chinese Retailing Industry 73-75
    3.2 Strength and Opportunity for Retailing Industry 75-85
        3.2.1 Strength of Chinese Retailing Industry 75-79
        3.2.2 Opportunity for Chinese Retailing Industry 79-100
Chapter4 Some Suggestions for the Chinese Retailing Industry 85-96
    4.1 Developing Private Brand(PB) 85-89
    4.2 Developing Country Market 89-92
    4.3 Sticking to Chain Operation 92-100
Conclusion 96-97
Acknowledgements 97-98
References 98-100